Do you want fries with that?
Would you like to go large for just 50p? We’ve all heard phrases like this before and quite regularly so it seems.
The latest UK obesity figures are a worrying read they claim that above two thirds of us Brits are overweight or obese.
A new report in the Royal Society for Public Health (RSPH) states that a typical person consumes an extra 330 calories per week. This is as a consequence of being exposed to ‘supersizing’ or upselling techniques. Such as upping the size of your coffee or agreeing to a larger portion of fries.
An Extra 17,000 calories per year!
If this type of consumer behaviour sounds familiar to you, for that reason you may be consuming an extra 17,000 calories a year without realising. Furthermore this is additional calories to what you normally consume. In fact, you could be inadvertently adding 2.3kg (5lbs) per year to your weight. Astonishing!
The research was conducted on 2,055 UK adults. As a result, on average they are facing over 100 offers of up selling / cross selling per year. Shop assistants and waiting on staff try to coerce people in to purchasing more.
A person who is successfully coaxed to purchase more will normally pay out approximately 17% more in cash, but stomach 55% more calories.
People in the 18-24 age band are the most susceptible to up selling. This leads to the consumption of an extra 750 calories per week. As a result of the extra exposure there is a potential gain of 5kg (11lbs) in one year.
Obesity is a hot topic at the moment it’s seen as the ‘new smoking epidemic’. The media is full of stories of the rising obesity rate and its effects of bringing an already over stretched NHS to its knees.
The government are telling us that they are trying to initiate schemes and programmes to help tackle the problem, hopefully this will go in some way to help educate consumers to become more aware of nutrition, upselling and marketing techniques employed by the calorific side of food and drink industry.